Mid-Century Modern: An Intro

Mid-Century Modern: What Does It Mean—and Why Are Cars From This Era So Special?

In an era defined by the end of World War II, new innovations in materials and design brought fresh life to consumer products used by the masses. Hailed today as Mid-Century Modern, or MCM, products such as furniture, appliances, airplanes and cars were reinvented using the new technology and processes that were emerging in design and production.

The MCM movement encompassed two seemingly opposite approaches: the first used industrial materials, such as steel, plywood and plastic laminates, and reveled in synthetic colors and mass production. The other side of MCM took its cues from Scandinavian design that treasured handmade items and used natural materials. In both cases, however, the common denominators are sleek lines, organic forms, and a celebration of the materials being used—plastic looks like plastic rather than wood, aluminum and steel are polished to a sheen rather than being covered with upholstery, and so on.

In the early years of this period, designers had license to take chances and risks to increase sales, which had been almost nonexistent due to the total commitment to the war effort by the industrial segment. Patriotic Americans had been saving and conserving at all cost during the war years, for the sake of the country. When the flood gates opened, consumers were hungry and ready for something new and different.

Designers and crafts people were the first superstars of this era, with well-known companies and small startups creating products the likes of which this country had never seen. Ray and Charles Eames’ iconic furniture designs, such as the famous 670 lounge chair for Herman Miller, are all considered classics—with some still in production today. The designer famous for the shape of the Coke bottle, Raymond Loewy, also designed the Starliner, Hawk and Avanti models for the Studebaker Car Company. With Bill Mitchell at General Motors, the Chevrolet Sting Ray, Cadillac Eldorado and Buick Skylark were huge hits.

In cars, you’ll recognize the Mid-Century Modern style in big, swaggering American cars generously outfitted in chrome, fins, and pastel colors. Moving into the 60s, the aesthetic is influenced by European cars and becomes sleeker and more compact, with low-profile cabins and metallic paints.

The fascination with Mid-Century Modern continues today. The collection of exceptional automobiles at the 2019 Concours d’Elegance will showcase how America, with its power, innovation and artistry, was on the cutting edge of this unique styling period.

Cincinnati Concours JA Family Camp

Proceeds from the Cincinnati Concours d’Elegance and associated events are contributed to the Arthritis Foundation’s local chapter to fund programs supporting kids with Juvenile Arthritis and their families. The Concours Foundation is proud to be the primary sponsor of the JA Family Camp, held annually at Camp Joy in early October. Click this link to see the video of the 2018 camp:

Announcing the Winner of the Jay Leno Garage Tour Raffle

Congratulations to Glenn Hamilton of Dayton, Ohio, whose winning ticket was drawn on Sunday at the Cincinnati Concours d’Elegance. The winning ticket was drawn by young Julian Sellers of Cincinnati, Ohio.

Thank you to all who participated in this extraordinary raffle from the Cincinnati Concours d’Elegance Foundation, the Arthritis Foundation, and Cincinnati Children’s.

2018 Best of Show Winners

Congratulations to our 2018 Best of Show winners:

William K. Victor Best of Show Concours d’Elegance:

1935 Bugatti Type 57 Coupe, owned by R. H. Grant III of Dayton, Ohio

Roy O. Sweeney Best of Show Esprit de Sport:

1961 Ferrari 400 Superamerica, owned by Kevin Cogan, of Louisville, Kentucky

Car Show News – March 13

1959 Cadillac – World’s most accurate replica of “Ghostbusters” Ectomobile
1983 DeLorean – Replica of the vehicle that starred in the movie “Back to the Future”

These movie cars will be prominently featured for all to see and enjoy.

Discounted adult tickets online: $25

Students with school ID: $15 at gate

Children 12 and under free

ohioconcours.com